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	<title>Small Business Marketing &#124; Career Renegade &#187; Uncategorized</title>
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		<title>Contrarian Blogging: Is Small the New Big?</title>
		<link>http://www.careerrenegade.com/contrarian-blogging-is-small-the-new-big/</link>
		<comments>http://www.careerrenegade.com/contrarian-blogging-is-small-the-new-big/#comments</comments>
		<pubDate>Tue, 19 May 2009 08:08:43 +0000</pubDate>
		<dc:creator>Jonathan Fields</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.careerrenegade.com/?p=1136</guid>
		<description><![CDATA[I have a methodology in most things&#8230;do the opposite of what everyone else is doing. So, when I started blogging, I took a look around and noticed that the vast majority of blogs were cranking out short posts a few times a day. I also noticed a few amazing blogs in the lifestyle/personal development niche [...]]]></description>
			<content:encoded><![CDATA[<p><strong>I have a methodology in most things&#8230;do the opposite of what everyone else is doing.</strong></p>
<p>So, when I started blogging, I took a look around and noticed that the vast majority of blogs were cranking out short posts a few times a day. I also noticed a few <a href="http://www.stevepavlina.com" target="_blank">amazing</a> <a href="http://zenhabits.net/" target="_blank">blogs</a> in the <a href="http://www.fourhourworkweek.com/blog/" target="_blank">lifestyle</a>/<a href="http://www.thinksimplenow.com" target="_blank">personal development</a> <a href="http://www.doshdosh.com" target="_blank">niche</a> that were putting up ridiculously long posts and, against what was then conventional wisdom, building massive readership.</p>
<p><strong>So, I decided to follow the emerging contrarian tact and go long with my posts. </strong></p>
<p>And, it worked. That first blog, <a href="http://jonathanfields.com/blog/" target="_blank">Awake@TheWheel</a>, made some big moves very quickly, frontpaging on Digg, StumleUpon, del.icio.us and popurls a number of times in the first four months.</p>
<p><strong>It seemed like long was the new cool.</strong></p>
<p>But, then time passed. Flash forward 18 months, a/k/a, 180 years in blogosphere time. Suddenly long isn&#8217;t so new, so different or so fresh any more. It still works really well for a number of blogs whose readers have been patterned to expect it. But, so many blogs have joined the mega-post movement that the format is now less distinct.</p>
<p><strong>And, it&#8217;s caused another interesting effect&#8230;Feed Reader Gridlock</strong></p>
<p>I used to fly through my feed reader pretty quickly, because most posts were itty bitty, with a few speed bumps for a handful of longer ones. But, now I have so many long post blogs in my reader, if I actually read them all, I&#8217;d be left with about 38 seconds in my day to do everything else.</p>
<p><strong>So, I&#8217;m thinking it may be time to once again go contrarian</strong></p>
<p>To work on delivering shorter and maybe more frequent posts. Not <a href="http://www.lifehacker.com" target="_blank">Lifehacker</a> frequent, But, ya know, <a href="http://www.dailycandy.com" target="_blank">daily candy</a> that can be slurped down between subway stops, with the occasional mall-sized sticky bun post once a week or so. Maybe it&#8217;s time to go back to breaking mega-posts into series&#8217; and tightening things up a bit.</p>
<p>Because, as a reader and consumer of mass quantities of information, I&#8217;ve become a bit too bloated. And, I&#8217;m thinking it&#8217;s time for the pendulum to swing back the other way.</p>
<p><strong>I&#8217;m curious, what do you think? </strong></p>
<p>Have you been having the same trouble keeping up with the growing volume of mega-posts? Or, is it just me?</p>
<p><strong>Share your thoughts in the comments below&#8230;</strong> </p>
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