Why Small is the New Big in Social Media Marketing

August 4, 2009 by Jonathan Fields · 31 Comments 

It’s social media’s David and Goliath story. And, it’s all about ROI…

Scenario #1 MegaCo.

An international consumer goods company is looking to explore new ways to market it’s product in a tough economy. They learn about this new social media/Wed 2.0 thing and, even though the people in legal are massively freaked out about employees running around, talking smack and causing potential PR debacles, they give the okay for marketing to “explore” social media.

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Talking Social Media Marketing with Tamar Weinberg

July 27, 2009 by Jonathan Fields · 2 Comments 

SEO for Wordpress That Even I can Understand

July 16, 2009 by Jonathan Fields · 2 Comments 

I’m a blogger, but truth is, there’s one critical aspect of blogging that I’ve largely punted on, because I just never got exactly how to do it right. You know what I’m talking about.

The dreaded “SEO,” a/k/a Search Engine Optimization.

It’s the stuff of legends, secret tactics that make google want to round home with your blog every time you publish a post. Words, phrases and settings that send you barreling to the top of the first page on google for every keyword you want to be associated with and direct a mad torrent of organic traffic your way. Black hat, white hat, pink hat, bling cat. It’s hugely powerful…but so damn confusing.

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Small Biz Twitter Smackdown: The Pizza Wars

July 6, 2009 by Jonathan Fields · 10 Comments 

Small businesses all over the world are trying to figure out how to cash in on social media. Some are figuring it out, while others just don’t get it. Let’s look at two examples to how to do it right and how to do it really wrong.

The first is from New orleans’ Naked Pizza, a neighborhood pizza place that reported 20% of revenue coming directly from twitter with spikes as high as 69% on days where they hit twitter with a serious campaign. Here’s a sample from their tweet-stream…

Notice a few things:

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What If You Could Only Market With One Tool?

May 29, 2009 by Jonathan Fields · 4 Comments 

On Tuesday, I posed the following question on twitter and facebook:

As has been the case with other recent questions like this, the answers were enlightening, especially, because the question was posed via social media, but a number of folks didn’t choose social media as their marketing tool of choice, especially those who answered on Facebook.

So, without further ado, here’s a sampling of the answers…

Always interesting! Now, I’m curious. What about you?

What single marketing channel would you choose if you you could only use ONE to market yourself or your business for the next 12 months?

Click here to read the full post (108 words, 3 images 26 secs)

Paying Not to Be First

May 26, 2009 by Jonathan Fields · 32 Comments 

As many of you know by now, I had throat surgery last week…

Nothing too serious, but it’s a still a serious part of the body to be operating on (and, yes, I’m still weaning myself off the air-cast on my leg, it’s been a hell of a few months). So, I did my research and found the biggest, best, fanciest specialist in NYC. And, by the way, just like every other big, bad, best specialist in NYC, he doesn’t take insurance and my insurance doesn’t cover out of network. Translation, I ended up paying many thousands of dollars out of my own pocket for a 1-hour operation.

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The Dark Side of Outsourcing Social Media

May 15, 2009 by Jonathan Fields · 15 Comments 

Sometime last year, a friend, established author but newbie blogger, handed me a book and said, “hey, read this and, if you dig it, write about it.” The book was on topic, I liked it and, shortly after it’s release, I posted about it.

The next day, I got an e-mail. It was from the “blog tour consultant” my friend’s publisher paid many thousands of dollars to run her blog tour (I always hated that phrase).

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When Memorable Just Ain’t Enough

May 12, 2009 by Jonathan Fields · Comments Off 

I recently discovered Edward Boches’ blog, Creativity Unbound, and got so fired up commenting on agencies, SEO, PR and social media, he offered to turn my comment into a guest post.

Here’s how it starts out…

Yes, social media calls for “SEO, PR and content worth remembering,” as Edward wrote here yesterday.  But in social media, content worth remembering may only get you to second base.  And clients aren’t paying for doubles.  Instead, if you really want effective marketing and ROI, social media content needs to be worthy of evangelizing.  And that’s a whole different threshold.

Click here to read the full post (121 words 29 secs)

Career Renegade on Fox [video]

May 11, 2009 by Jonathan Fields · 8 Comments 

On Friday, I had the pleasure of being a guest on FoxBusiness.com’s LIVE show (@FBNlive) at the Fox Business TV studios in NYC. Here’s a link to the interview. Enjoy!

Buck Naked Social Media Dads: How Much Is Too Much?

May 6, 2009 by Jonathan Fields · 12 Comments 

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