Don’t Make Me Pay to Hear You Pitch

August 11, 2009 by Jonathan Fields · 6 Comments 

So, I recently asked the twittersphere for recommendations for a contact management app for professional offices and solopreneurs. A bunch of different options were repeated often enough for me to check them out. And, 37 Signals’ HighriseHQ and NetSuite CRM were among that group

The first thing I did was go to each website to learn more. And, without even diving into the details of the apps, I was taken aback by a very impactful difference in the marketing sequence that immediately said one vendor gets it and the other doesn’t.

Here’s what I saw when I clicked over to the HighriseHQ website:

Click here to read the full post (382 words, 2 images 1:32 mins)

Why Small is the New Big in Social Media Marketing

August 4, 2009 by Jonathan Fields · 31 Comments 

It’s social media’s David and Goliath story. And, it’s all about ROI…

Scenario #1 MegaCo.

An international consumer goods company is looking to explore new ways to market it’s product in a tough economy. They learn about this new social media/Wed 2.0 thing and, even though the people in legal are massively freaked out about employees running around, talking smack and causing potential PR debacles, they give the okay for marketing to “explore” social media.

Click here to read the full post (948 words 3:48 mins)

Talking Social Media Marketing with Tamar Weinberg

July 27, 2009 by Jonathan Fields · 2 Comments 

What Does Google Think Your Website is About?

July 21, 2009 by Jonathan Fields · 13 Comments 

One of the questions I’m often asked by small businesses, especially online businesses is:

Why don’t I get more traffic from google and other search engines?

The answer often has multiple layers, but one of the biggest is having poorly-written, low value content that’s not relevant to your business, product or service. At least, not relevant…”in google’s eyes.” This often leads to the next question, which is:

How do I know if google thinks my website is relevant?

Again, there are many factors to look at, but here are two fast and easy ways to see (a) what google thinks your website is really about, and (b) how relevant/valuable they think your content is.

Click here to read the full post (480 words, 2 images 1:55 mins)

SEO for Wordpress That Even I can Understand

July 16, 2009 by Jonathan Fields · 2 Comments 

I’m a blogger, but truth is, there’s one critical aspect of blogging that I’ve largely punted on, because I just never got exactly how to do it right. You know what I’m talking about.

The dreaded “SEO,” a/k/a Search Engine Optimization.

It’s the stuff of legends, secret tactics that make google want to round home with your blog every time you publish a post. Words, phrases and settings that send you barreling to the top of the first page on google for every keyword you want to be associated with and direct a mad torrent of organic traffic your way. Black hat, white hat, pink hat, bling cat. It’s hugely powerful…but so damn confusing.

Click here to read the full post (551 words, 1 image 2:12 mins)

Why I Gave the Parking Dude a 50% Tip

July 13, 2009 by Jonathan Fields · 6 Comments 

Here’s the thing about New York City…

If you have a car that you park on the street, we’ve got these wacky alternate side the street parking regulations that require you to move your car a few times a week so the street sweepers can come through.

Miss the cutoff time by minutes and you end up with a ticket or a big, fat, 1-foot-square neon yellow window sticker that labels your car a scarlet no-parking violator. And, if you don’t remove it right away, the sunlight bakes it onto the window, making it really tough to get off.

Click here to read the full post (339 words 1:21 mins)

Wanna Work Directly with Jonathan?

July 10, 2009 by Jonathan Fields · 1 Comment 

So, you’ve read the book, you’ve daydreamed about how cool it would be to go renegade and earn a great living doing something that truly makes you come alive. But, for some odd reason…you’re not doing much beyond reading to make it happen.

It’s called the Big, Bad Implementation Gap…and it’s the biggest dream crusher on the planet. Thing is, I’m determined to help you…personally…get out of your head and, probably for the first time in your life, start taking the daily actions needed to launch or grow your renegade vision into a serious, family-worthy living.

Click here to read the full post (201 words, 1 image 48 secs)

Small Biz Twitter Smackdown: The Pizza Wars

July 6, 2009 by Jonathan Fields · 10 Comments 

Small businesses all over the world are trying to figure out how to cash in on social media. Some are figuring it out, while others just don’t get it. Let’s look at two examples to how to do it right and how to do it really wrong.

The first is from New orleans’ Naked Pizza, a neighborhood pizza place that reported 20% of revenue coming directly from twitter with spikes as high as 69% on days where they hit twitter with a serious campaign. Here’s a sample from their tweet-stream…

Notice a few things:

Click here to read the full post (438 words, 4 images 1:45 mins)

I’m Not the Next Anybody

June 22, 2009 by Jonathan Fields · 6 Comments 

Anyone who has pitched a book, business or movie to a publisher, VC or producer has been through the same dance.

It’s Wuthering heights meets Spongebob, but edgier and with a Quentin Tarantino fast cut Miller Time energy. It’s The Four Hour Workweek meets Fried Green Tomatoes, but set in Little Havana and with a bit more of a Catcher in The Rye slash The Secret thing happening. And let’s not forget, “it’s the next Hemingway, Brando, Jobs or Ablom.”

People want to frame and pitch you in the light of other massive successes to give context in the hope that you’ll ride reputation of the legends you’re being compared to.

Click here to read the full post (246 words 59 secs)

Are You Solving The Problems of a Hungry Market?

June 19, 2009 by Jonathan Fields · 3 Comments 

Everyone’s got something they’d love to do for a living. Question is…

Do enough people want to buy what you’re looking to sell to call it a business?

For example, you may have a hidden passion for designing biodegradable hemp thimbles decorated with organic dyed cashews, but do enough other people want to buy those suckers to make it a business? This is actually one of the biggest missteps folks make in launching a small business—thinking you are your market.

Click here to read the full post (418 words, 1 image 1:40 mins)

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