What’s the Best Online Business Model?
September 1, 2009 by Jonathan Fields · 2 Comments
People constantly ask me what the best model is for making money online…
Fact is, there is no single “best” model, but one of the most powerful ones is the approach shared by famed blogger and friend, Brian Clark of Copyblogger.com—membership sites that teach high-value/how-to information.
In fact, Brian’s first big monetization play as a blogger was his own membership site called Teaching Sells that (cough) teaches people how to build membership training sites.
When Pain Doesn’t Get You Money
August 17, 2009 by Jonathan Fields · 12 Comments
I was recently watching TV when a commercial came on for a law firm with the slogan:
If You Have Pain, You Need Law
My jaw dropped. I was really bothered.
First, at the law firm. And then at society at large. Because this commercial, sadly, reflected a growing and in my mind somewhat perverse expectation (at least in the U.S.) that if you get hurt someone’s gotta pay…even if it was nobody else’s fault
Even if it was YOUR fault!
Whatever happened to personal responsibility?
F2 | Fire Fly Manifesto: Remixed – It’s Alive
August 12, 2009 by Jonathan Fields · Comments Off
On November 20, 2008, I released the original Fire Fly Manifesto as a catalyst to change the conversation from one of despair to one of hope. I was blown away by the worldwide reception.
In the 9 months since its release, though, both the economic climate and the mood throughout the world have changed in a fairly profound way.
And, again, I felt the need to revise and expand the Fire Fly Manifesto to address the questions that were being asked of me and the challenges that lie ahead. Things like, “should I really be thinking about starting my own adventure in this economy?” Or, “can I really go renegade if I’ve just lost my job?”
Why Small is the New Big in Social Media Marketing
August 4, 2009 by Jonathan Fields · 31 Comments
It’s social media’s David and Goliath story. And, it’s all about ROI…
Scenario #1 MegaCo.
An international consumer goods company is looking to explore new ways to market it’s product in a tough economy. They learn about this new social media/Wed 2.0 thing and, even though the people in legal are massively freaked out about employees running around, talking smack and causing potential PR debacles, they give the okay for marketing to “explore” social media.
Wanna Work Directly with Jonathan?
July 10, 2009 by Jonathan Fields · 1 Comment
So, you’ve read the book, you’ve daydreamed about how cool it would be to go renegade and earn a great living doing something that truly makes you come alive. But, for some odd reason…you’re not doing much beyond reading to make it happen.
It’s called the Big, Bad Implementation Gap…and it’s the biggest dream crusher on the planet. Thing is, I’m determined to help you…personally…get out of your head and, probably for the first time in your life, start taking the daily actions needed to launch or grow your renegade vision into a serious, family-worthy living.
Small Biz Twitter Smackdown: The Pizza Wars
July 6, 2009 by Jonathan Fields · 10 Comments
Small businesses all over the world are trying to figure out how to cash in on social media. Some are figuring it out, while others just don’t get it. Let’s look at two examples to how to do it right and how to do it really wrong.
The first is from New orleans’ Naked Pizza, a neighborhood pizza place that reported 20% of revenue coming directly from twitter with spikes as high as 69% on days where they hit twitter with a serious campaign. Here’s a sample from their tweet-stream…
Notice a few things:
Built to Whatever: The Great Company Myth
July 3, 2009 by Jonathan Fields · 5 Comments
Books, tomes, think tanks and labs have been built in the quest to determine and reveal the elements of great companies. The most famous odes to corporate dominance are non other than Collins’ Built to Last and Good to Great books.
Problem is, nearly every example of greatness in the world of business either uses a short window of assessment or reverse engineers the determination of greatness by curve-fitting a select number of high-achieving companies into a desired algorithm, then cherry-picking certain shared qualities and listing them as the essential elements of greatness.
I’m Not the Next Anybody
June 22, 2009 by Jonathan Fields · 6 Comments
Anyone who has pitched a book, business or movie to a publisher, VC or producer has been through the same dance.
It’s Wuthering heights meets Spongebob, but edgier and with a Quentin Tarantino fast cut Miller Time energy. It’s The Four Hour Workweek meets Fried Green Tomatoes, but set in Little Havana and with a bit more of a Catcher in The Rye slash The Secret thing happening. And let’s not forget, “it’s the next Hemingway, Brando, Jobs or Ablom.”
People want to frame and pitch you in the light of other massive successes to give context in the hope that you’ll ride reputation of the legends you’re being compared to.
Are You Solving The Problems of a Hungry Market?
June 19, 2009 by Jonathan Fields · 3 Comments
Everyone’s got something they’d love to do for a living. Question is…
Do enough people want to buy what you’re looking to sell to call it a business?
For example, you may have a hidden passion for designing biodegradable hemp thimbles decorated with organic dyed cashews, but do enough other people want to buy those suckers to make it a business? This is actually one of the biggest missteps folks make in launching a small business—thinking you are your market.
Want to Sell More?
June 18, 2009 by Jonathan Fields · 3 Comments
Last night, I was in a room full of social media mavens and moguls…
And, I was asked what my top book recommendations were for marketing, selling and writing compelling copy. So, I reached deep down hoping to come up with the coolest, newest, hippest, most cutting edge recommendations…but instead, I started offering up titles that ranged from 20 to 80 years old.
What gives? Simple answer. Times change, circumstances change, marketing and distribution channels change, products, services and technologies change. But, human nature has remained largely unchanged for as long as history has been recorded. And, in the end, solving, selling and marketing are fundamentally about understanding human nature, not bells and whistles.
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- Career Renegade Merging With Awake@TheWheel
- Renegade Profile: Karen Salmansohn
- Renegade Profile: Zach Even-esh, Underground Strength Coach
- What’s the Best Online Business Model?
- Renegade Profile: Writer Dad, Sean Platt
- Basecamp Renegade: 3 Days That Will Change Everything
- Renegade Profile: Voice Artist Jeffrey Kafer
- When Pain Doesn’t Get You Money
- F2 | Fire Fly Manifesto: Remixed – It’s Alive
- Don’t Make Me Pay to Hear You Pitch
