Renegade Profile: Writer Dad, Sean Platt

August 26, 2009 by Jonathan Fields · 3 Comments 

This week’s Renegade Profile is writer, dad and creator of, believe it or not, the web’s best potty-training info-product—Sean Platt. You can find Sean at WriterDad.com and @writerdad on twitter.

In our interview, you’ll discover:

• Why Sean decided to leave a mainstream job to create his own future
• How he and his wife started their own school
• How they not only taught little kids, but became known as the potty-training whisperers
• What led Sean to start turning to the online world
• How he launched a blog that got dozens of comments on each post within weeks


Click here to read the full post (206 words, 2 images 49 secs)

Basecamp Renegade: 3 Days That Will Change Everything

August 24, 2009 by Jonathan Fields · Comments Off 

I’ve been keeping something from you guys for a few months now…

It’s an insanely cool event called Basecamp Renegade and it’s going down in Charlotte, NC on September 25-27th. And, because I can’t do anything the way I’m supposed to, it’s not in a conference room or hotel. It’s in a 200 acre man made outdoor adventure center called the U.S. National Whitewater Center.

For 2 1/2 days, me and Olympic Gold Medal whitewater kayaker, Joe Jacobi, are going to guide a mini-tribe of 25 people through the whitewater, mountainbiking, rock climbing, zip lining, renegade lifestyle and career transformation experience of a lifetime.

Click here to read the full post (158 words, 2 images 38 secs)

Renegade Profile: Voice Artist Jeffrey Kafer

August 19, 2009 by Jonathan Fields · 1 Comment 

This week’s Renegade Profile is voice artist, Jeffrey Kafer. You can learn more about Jeffrey at JeffreyKafer.com

In our interview, you’ll discover:

• How Jeffrey discovered the world of voice talent while working a day job
• How he began to build his voice career on the side
• What the different paths to being a voice artist are
• How getting laid off has allowed him to focus on his renegade path
• How social media has helped grow his reputation and biz
• And, much more…

Renegade Profiles can now be downloaded in two ways:

Click here to read the full post (136 words 33 secs)

When Pain Doesn’t Get You Money

August 17, 2009 by Jonathan Fields · 12 Comments 

I was recently watching TV when a commercial came on for a law firm with the slogan:

If You Have Pain, You Need Law

My jaw dropped. I was really bothered.

First, at the law firm. And then at society at large. Because this commercial, sadly, reflected a growing and in my mind somewhat perverse expectation (at least in the U.S.) that if you get hurt someone’s gotta pay…even if it was nobody else’s fault

Even if it was YOUR fault!

Whatever happened to personal responsibility?

Click here to read the full post (466 words 1:52 mins)

F2 | Fire Fly Manifesto: Remixed – It’s Alive

August 12, 2009 by Jonathan Fields · Comments Off 

On November 20, 2008, I released the original Fire Fly Manifesto as a catalyst to change the conversation from one of despair to one of hope. I was blown away by the worldwide reception.

In the 9 months since its release, though, both the economic climate and the mood throughout the world have changed in a fairly profound way.

And, again, I felt the need to revise and expand the Fire Fly Manifesto to address the questions that were being asked of me and the challenges that lie ahead. Things like, “should I really be thinking about starting my own adventure in this economy?” Or, “can I really go renegade if I’ve just lost my job?”

Click here to read the full post (173 words, 1 image 42 secs)

Don’t Make Me Pay to Hear You Pitch

August 11, 2009 by Jonathan Fields · 6 Comments 

So, I recently asked the twittersphere for recommendations for a contact management app for professional offices and solopreneurs. A bunch of different options were repeated often enough for me to check them out. And, 37 Signals’ HighriseHQ and NetSuite CRM were among that group

The first thing I did was go to each website to learn more. And, without even diving into the details of the apps, I was taken aback by a very impactful difference in the marketing sequence that immediately said one vendor gets it and the other doesn’t.

Here’s what I saw when I clicked over to the HighriseHQ website:

Click here to read the full post (382 words, 2 images 1:32 mins)

I Was Fired. And Got My Life Back

August 7, 2009 by Jonathan Fields · 5 Comments 

Last month, I profiled Erik Proulx, longtime agency copywriter and creative turned founder of PleaseFeedTheAnimals.com.

In that profile, we also spoke about a very cool documentary he’d been working on, featuring people in the ad biz who’d been laid off and taken that as an opportunity to take back their lives. But, he wasn’t quite ready to go public with anything too big (or visual).

Well, today, he launched the trailer for Lemonade Movie and it rocks, so I just had to share it with you guys. Enjoy.

Renegade Profile: Founder of Palo Alto Software, Tim Berry

August 6, 2009 by Jonathan Fields · 2 Comments 

This week’s Renegade Profile is a bit of a legend in the world of entrepreneurship and business planning—Tim Berry. Time founded Palo Alto Software, also known as the creator of the world’s #1 business planning software, Business Plan Pro. He’s also a prolific author, blogger all around nice guy. You can find Tim all over the place online, but start out with TimBerry.com and look for @Timberry on twitter, where he’s very active

In our interview, you’ll discover:

• How Tim made the jump from journalism to B-school, with a family in tow


Click here to read the full post (227 words, 1 image 54 secs)

Why Small is the New Big in Social Media Marketing

August 4, 2009 by Jonathan Fields · 31 Comments 

It’s social media’s David and Goliath story. And, it’s all about ROI…

Scenario #1 MegaCo.

An international consumer goods company is looking to explore new ways to market it’s product in a tough economy. They learn about this new social media/Wed 2.0 thing and, even though the people in legal are massively freaked out about employees running around, talking smack and causing potential PR debacles, they give the okay for marketing to “explore” social media.

Click here to read the full post (948 words 3:48 mins)

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