Career Renegade TV and Podcast: Chris Guillebeau

June 24, 2009 by Jonathan Fields · 3 Comments 

I’m so excited to share this new episode of Career Renegade TV and audio Profile, featuring Art of Nonconformity blogger, world traveler and renaissance man—Chris Guillebeau.

I’ve also adapted this episode as this week’s Renegade Profile audio podcast, which can now be downloaded in two ways:

I’m Not the Next Anybody

June 22, 2009 by Jonathan Fields · 6 Comments 

Anyone who has pitched a book, business or movie to a publisher, VC or producer has been through the same dance.

It’s Wuthering heights meets Spongebob, but edgier and with a Quentin Tarantino fast cut Miller Time energy. It’s The Four Hour Workweek meets Fried Green Tomatoes, but set in Little Havana and with a bit more of a Catcher in The Rye slash The Secret thing happening. And let’s not forget, “it’s the next Hemingway, Brando, Jobs or Ablom.”

People want to frame and pitch you in the light of other massive successes to give context in the hope that you’ll ride reputation of the legends you’re being compared to.

Are You Solving The Problems of a Hungry Market?

June 19, 2009 by Jonathan Fields · 3 Comments 

istock_000004414879xsmallEveryone’s got something they’d love to do for a living. Question is…

Do enough people want to buy what you’re looking to sell to call it a business?

For example, you may have a hidden passion for designing biodegradable hemp thimbles decorated with organic dyed cashews, but do enough other people want to buy those suckers to make it a business? This is actually one of the biggest missteps folks make in launching a small business—thinking you are your market.

Want to Sell More?

June 18, 2009 by Jonathan Fields · 3 Comments 

Last night, I was in a room full of social media mavens and moguls…

And, I was asked what my top book recommendations were for marketing, selling and writing compelling copy. So, I reached deep down hoping to come up with the coolest, newest, hippest, most cutting edge recommendations…but instead, I started offering up titles that ranged from 20 to 80 years old.

What gives? Simple answer. Times change, circumstances change, marketing and distribution channels change, products, services and technologies change. But, human nature has remained largely unchanged for as long as history has been recorded. And, in the end, solving, selling and marketing are fundamentally about understanding human nature, not bells and whistles.

Renegade Rant No. 1: Call Back

June 15, 2009 by Jonathan Fields · 7 Comments 

Renegade Profile: Copywriter Ed Gandia

June 10, 2009 by Jonathan Fields · Comments Off 

edgandiaThis week’s Renegade Profile is professional copywriter and editor of The Wealthy Freelancer, Ed Gandia.

In our 1-hour no-holds barred interview, you’ll discover:

  • How Ed made the jump from sales executive in a software company to full-time, six-figure copywriter
  • What he did to differentiate himself from the sea of other copywriters and make his business take off
  • How he handled that critical moment when he had to make the jump, knowing he was the sole earner for his family
  • How he learned his craft and proved he could make a living at it before he jumped full time

Marketing From the Heartbeat Out

June 8, 2009 by Jonathan Fields · 20 Comments 

cloneOne of the biggest mistakes I see entrepreneurs and companies of all sizes make is treating product development, marketing and sales as three independent pursuits.

Truth is, they are all hopelessly intertwined parts of the same process. And, without fail, the more innovative energy you give to the first, the less time, money and energy you have to spend on the last two.

Let’s look at the fitness industry as an example…

Renegade Profile Update: Joe Jacobi Goes Remote

June 4, 2009 by Jonathan Fields · 2 Comments 

joejacobiA little while back, I did a Renegade Profile call with Olympic Gold Medal Canoeist, whitewater kayaker and broadcaster, Joe Jacobi. I learned a ton from Joe in that one-hour interview and on Monday, he e-mailed a quick update that reveals the power of tapping technology to not only generate income from the culture surrounding your passion, but be largely “location independent.” Here are Joe’s own words:

MBA Students Take On Burnout

June 2, 2009 by Jonathan Fields · 7 Comments 

stressrope

I’ve always wanted to turn elements of Career Renegade into a college/MBA course, but I never imagined one of my first exposures to students would be as the subject of an exam question for MBA students at a New York’s famed Baruch College.

Well, that’s exactly what happened a few weeks ago when Professor Cynthia A.Thompson, Ph.D., made this the last question on her final exam: